ABOGALEY servicios jurídicos

PROJECT BRIEFING:

Online Law Firm specialized in private and banking law. Located in La Coruña, Spain. It serves all Spain territory.

They decided to implement an online approach, that needs an attractive website and a complete digital marketing strategy.

Client:

Abogaley Servicios Jurídicos SL

Services

Web Design, SEO, digital marketing, consulting.

abogaley.com

I did a complete re-design of the website with a fresh and current appearance.

The philosophy of the brand is very accentuated, and that is reflected in the website.

With regard to SEO, I carried out the Google optimization and positioning of several keywords in the sector. 

With regard to digital marketing  I carried out a complete strategy, considereing the following actions:

  • Adwords Campaigns
  • Facebook ads campaigns
  • Email marketing with mailRelay and mailchimp

I created and optimized also all Social Netowrks profiles: Facebook, Twitter, Linkedin and Google plus.

Responsive website

The new website is completely “responsive”, it tries to be very navigable with easy access to all the subjects from the selector of the home.

The structure of the subject pages is similar throughout the website, and oriented to the conversion with contact forms and “Calls to Action” easily identifiable and accessible.

BETTING ON THE ONLINE BUSINESS

I proposed a marketing strategy for Abogaley, where I gave greater weight to investment in online marketing instead of traditional channels.

The basis of this bet has been: organic positioning, brand content and a strong investment in direct response campaigns .

Google Ads campaigns

I configured and optimized the complete Adwordssetup for carrying out campaigns on the “Google Ads” platform with great success and return on investment

Facebook Ads campaigns

I carried out different “Facebook Ads”campaigns, based on the marketing strategy achieved. The tasks consisted of a complete configuration and installation of the Facebook pixel and the conception of all the images and “copys” for Ads. Monitoring campaigns included as well.

During this period of 2 years, we have accomplished the next achievements:

437%

ONLINE LEADS INCREASE

350%

WEB TRAFFIC INCREASE

287%

BILLING INCREASE

Get in contact, I can help you

Email

vidal@vidalherrero.com

Phone